Content design for Untapped appeal

About This Project

Led the content design and strategy for the award-winning Untapped appeal pages. The campaign raised £4.2 million that was matched by the UK government to over £8 million. 


Devised an immersive experience in line with the overall campaign strategy, introducing supporters to Tombohuaun in Sierra Leone.


Designed and built a 360 experience, working closely with the film team to commission videos for the 360 and moving wallpapers for the high-traffic homepage.


Edited the name generator interactive, to make it sound more authentically from Tombohuaun and to improve the UX.


Iteratively edited the page once live, learning from analytics insight.



Best global fundraising and advocacy campaign – Campaign for Good Awards 2018

Best fundraising campaign – Third Sector Awards 2018

Named by Just Giving as one of the best charity campaigns of 2017.


Just Giving


WaterAid new website


November 2017

UX Design, WaterAid, Website Redesign
content design, content strategy