Auto Trader

Content Strategy for #AutoTraderGoals

Auto Trader Goals World Cup disrupting marketing campaign


Summer 2018

Auto Trader, Content Strategy, Marketing campaign
content marketing, content strategy
About This Project

Informed the cross campaign messaging and designed the landing page for the award-winning Auto Trader Goals Campaign. Ensured cohesion between the video and social media marketing strategy and the onsite experience, to grow new audience and convert onsite.


Utilised public reaction, generating content that reflected social messages, for example, playing on how our finance director will be in trouble for giving away so many cars. #AutoTraderGoals hashtag trended in the UK top ten for every single match.


Generated over 250,000 visits to landing page, converting them to the primary action of entering their email or secondary action of searching for a car – significantly growing Auto Trader’s marketable database and new car leads.



Most effective social media campaign – Mobile Marketing Awards 2018

Most effective social media campaign – Effective Mobile Marketing Awards 2018

Chairman’s Award  – Effective Mobile Marketing Awards 2018

Best use of social media in a search campaign – UK Search Awards 2018