Hello, I’m Vanessa and I’m passionate about creating targeted, helpful content that speaks to your customers and grows your business.
Over the last decade I’ve been a copywriter, content designer and content strategist. No matter the project I’ve consistently started with the customer, using data and research to discover the content they really need.
I’m so passionate about the difference content can make I created the Content Design Podcast to share tips and tricks from leading content creators.
By getting to know you and your business, I'll find the right words to reach your audience. I can meet a wide range of writing needs including writing copy for your website, app, emails, social media or blog.
With my overarching content strategy, I'll enhance your social, display and paid marketing, then convert the new users I've attracted with effective onsite content.
I can inform the content design right from the beginning of your project, helping define the user journey and writing the UX copy throughout your website or app.
I can create tone of voice guidelines for your whole business to use. I'll get under the skin of your brand to help anyone writing for you to convey its personality and purpose.
Want your content to be more effective but don't have the resource for a specialist? I can run content design training sessions to help all your staff write better, targeted content.